| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTJanuary 17, 2014 |
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| 2014 Marketing Trends Off the Radar
Patrick Spenner (Forbes)
There’s all kinds of marketing trends predictions out there. This author rounded up a handful that you may not be thinking of like “Digital Immigrants Eye the Grand Canyon.” Not sure what that means? Find out here.
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| Infographic: 5 Social Media Marketing Predictions for 2014
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New trends and marketing technologies will drive innovation in social media this year. One calls for brands to make new strides in social commerce. Check ‘em out!
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| Who, Across the Globe, is Using Instagram? Infographic
Nick Cicero (SocialFresh)
If you think Instagram users are largely female, you know who the A-Listers are and who the top brands are, think again. This infographic sets us all straight and offers important information for targeting Instagram users.
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| National Geographic Showcases “Brain Games”
Sandra o'Loughlin (Event Marketer)
Off with your head! An Illusions gallery staged by National Geographic Channel for the latest series of its popular “Brain Games” series popped Jan. 9 in New York City’s Grand Central Terminal where busy commuters appeared to levitate, walk on ceilings, shrink in size and even lose their heads.
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| How CMOs Must Restructure for 2014
John Copeland and jason Tabeling (Forbes)
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The internal structure of marketing organizations has to change to deliver on the promise of anytime, anywhere marketing. Brand managers, channel managers, category managers, email marketers, video marketers, retail marketers and the list goes on, all work on different incentive structures and business purposes. How to get this done? The chief marketing officer needs to do two things.
| “American Idol” Loses AT&T as Sponsor
Suzanne Vranica and Amol Sharma (WSJ)
Amid concern over falling viewership and an older audience, AT&T has ended its sponsorship with “American Idol.” AT&T was one of the top sponsors of the show, which once towered over the television landscape.
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Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Jan 22, 2014 @ 2:00 p.m. ET In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” Click here now! |
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2014 Chief Marketer Network Source Directory This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name. |
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