The week's most relevant content from around the web and why it's important.

February 14, 2014

ByStuart Elliott (NY Times)

For as long as Barbie has been the star among childhood girlfriends, she has been under fire as to whether she is a positive role model for girls. This promotion from Sports Illustrated and Mattel, which features her its 2014 swimsuit issue out next Tuesday, is well, unapologetic and is an effort to jump start lagging sales for the blonde-haired doll. 

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By Rachael Kirkpatrick (Eventmarketer.com)

Subaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a more cohesive look and feel and … even a new name.

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(eMarketer)

This new report from eMarketer answers the buzz about whether teens are turning away from Facebook in place of other more popular social platforms. There are indications it’s vulnerable to a downturn—including an acknowledgement in Facebook’s Q3 2013 earnings call that it suffered a quarter-to-quarter dip in daily usage by younger US teens.

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By Kyle Kensing (Careercast.com)

The staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily basis. Careercast.com just released its overview of the best jobs in advertising and marketing in 2013. See where you fit in.

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By Dale Buss (Forbes)

Nissan is planning to add to the company’s technological abilities by investing in digital marketing startups as other powerhouses like PepsiCo, Home Depot and AT&T have. The company says it’s a great way to find entrepreneurial companies that can help it with its marketing before they hit it big. 

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By Nigel Hollis (Forbes.com)

This author opines on senior management losing faith in the ability of marketing to drive revenue growth and offers three things marketers can do to demonstrate their continued worth. Are you doing all three?

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