| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerDecember 06, 2013 |
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| Macy’s New Line, and Spokesperson, Targets Hispanics
Elizbeth A. Harris (NYT)
Macy’s is launching a new line of clothing and accessories with the Mexican pop star Thalía Sodi. This author discusses the heightened importance retailers like Macy’s, Kmart, Target and others place on attracting the country’s fastest growing Hispanic population.
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| Cutting-Edge Location-Based Marketing Tools for 2014: Infographic
Jason Hahn
This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.
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| The Pop-up Shops Broker
By admin
A new company has opened up on the west coast that matches brand marketers looking for a happening locale to open a temporary shop market their products or services with landlords willing to take on short term tenants. Sounds like a match made in marketing heaven, doesn’t it?entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.
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| How to Earn Customers on Social Media
Mark Zwilling (Forbes)
This author taps Jim Tobin, president of Ignite Social Media, to tell us why nobody clicks on Facebook anymore, where they young social users are going, where did all your friends go and other bits of social wisdom combined into six tips.
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| 5 Simple Steps to Multi-Channel Marketing Results in 2014
Rebecca Murtagh (Search Engine Watch)
At this time of year, we could all us some solid tips to ensure that our marketing actions equate to top-notch performance. Rebecca provides some solid advice in five tips.
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| Who’s In, Who’s Out for Super Bowl Sunday
Stuart Elliott (NYT)
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The NYT Stuart Elliott gives us a rundown on who’s in for Super Bowl Sunday, including a first-time ad for the cereal brand Cheerios. Ads sold out pretty quick to leave time for brands to make plans on social and other promotional marketing coordinating with the spots.|
Advertisement  A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014 Dec 11 2013 @ 1:00 p.m. ET 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. In this webinar, a group of leading marketing executives discuss where do we go next. Click here! |
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Advertisement  Chief Marketer’s 2013 Annual Social Media Survey Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn: • What tools marketers are using for social campaign management • How marketers assign responsibility for content creation • Where social budget dollars are being spent • The biggest challenges to social success • And more! Click here for more! |
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