The week's most relevant content from around the web and why it's important.

December 13, 2013

Jessica Lee (Search Engine Watch)

This author looks at a new study from TrackMaven that shows activity on Twitter so marketers can maximize their use of the social platform. Some interesting findings are revealed (with lots of charts!), like users are most active when not at work.

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(MarketingTechBlog)

The Content Marketing Institute created this infographic to help us make the most of using storytelling as a marketing tactic from understanding your story to choosing your characters to observing the Golden Rule. 

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Becky Yerak (Chicago Tribune)

Top brands, born of the old school of marketing, talk about diving into the modern world with apps, social, mobile and other fresh marketing tactics. Some great ideas to steal here!

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By Patricia Odell

Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.

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(The Bulletin)

Here’s 6 effective tips for using Twitter as a lucrative tool for generating leads. Tips include, observing competitors, checking your profile and forming a community.

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Matt Richtel (NYT)

Marketers face any number of challenges in this digital age, maybe none more than the multitude of online product information and consumers reviews causing a fundamental shift in how consumers make decisions, according to research from the Stanford Graduate School of Business. 

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