| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerApril 25, 2014 |
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| 10 Different Visuals to Increase Social Media Engagement
By Bob Cargill (ClickZ)
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Marketing on social media has its ups and downs, but if you want more likes, comments, shares, retweets and clicks, you should include visuals with your social media posts. This author lays out 10 different visuals to help you do just that.
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| Branded Videos Losing Ground to Individual Users Sharing Same Videos
By Carla Marshall (ReelSEO)
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Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.
| Losing Loyalty? 4 Biggest Missteps
By Mark Di Somma (Branding Strategy Insider)
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There is more and more focus on keeping the customers you have; helping them to think about your brand each and every time they make a purchase. And now that those customers have become loyal, the chain of marketing messages has to be different. Make sure you’re not making these four mistakes that can hurt brand loyalty.
| Burt’s Bees Puts Promotional Messages in Appointment Calendars
By Andrew Adam Newman (NYT)
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Burt's Bees may be the first to try this marketing ploy: putting promotional messages in electronic appointment calendars for Google, Microsoft and others. The messages promote a new line of anti-aging products.
| Video Marketing: Using Hard Data Versus Assumption
By Neil Farnsworth (Business2Community)
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Like all marketing, there should be as much hard data as possible to inform the message, creative and channel. Video is no exception, but it seems that many CMOs are making more assumptions than using hard data to get it right. Here’s what you need to know.
| Marketing Automation Technologies: Good for Prospects and Customers
By Dennis Pombriant (Enterprise Irregulars)
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It's good to keep in mind that your competition is reaching out to your customers so you should too. Marketing automation technologies can help.|
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