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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer, and DIRECT

April 18, 2014

Chief DIRECT Marketer
Brand Experiences Drive Big-Time Results for Interactive Video
9 Ways the CMO Role Impacts Your Bottom Line
Content Marketing is NOT Advertising
How YOU Can Win a 2014 PRO Award
Tweet of Katherine Heigl Gets Duane Reade in Hot Water
Honey Maid Responds to Anti-gay Comments: Video
3 Strategies to Harness the Power of Personal Branding

Brand Experiences Drive Big-Time Results for Interactive Video

By admin

video marketingStatistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

FULL ARTICLE

9 Ways the CMO Role Impacts Your Bottom Line

By admin

cmo595Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

FULL ARTICLE

Content Marketing is NOT Advertising

By admin

content marketingThis article offers tips on preparing and evaluating content marketing and yielding benefits.

FULL ARTICLE

How YOU Can Win a 2014 PRO Award

By Patricia Odell

2014 PRO Awards Late DeadlineThis blog is packed with tips to help you complete the 2014 PRO Awards entry form.

FULL ARTICLE

Tweet of Katherine Heigl Gets Duane Reade in Hot Water

By admin

gavel595Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

FULL ARTICLE

Honey Maid Responds to Anti-gay Comments: Video

By admin

Honey MaidHoney Maid responded to critics of its ad with a video showing way more people liked it than didn't.

FULL ARTICLE

3 Strategies to Harness the Power of Personal Branding

By admin

personal-branding595 Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

FULL ARTICLE

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