| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerApril 11, 2014 |
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| New Penton Database Offers Targeted B2B Data
By Patrick Gorman
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Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.
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| Posting a Video on YouTube? 4 Steps to SEO it
By David Ahn (Social Media Impact)
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Posting video on YouTube can bring some real life to your brand, but don't forget to SEO it. Here's 4 steps.
| Top 3 Marketing Automation Worries: Survey
By John Koetsier (VentureBeat)
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More than 55% of companies are concerned whether they have the in-house skills to effectively implement marketing automation is just one of the findings of this survey from VentureBeat. We’re all in this together so learn here what the big worries are and some ideas to overcome them.
| The 15 Marketing Executives Making the Biggest Bucks
By Kathryn Dill (Forbes.com)
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Forbes has just released this list of the 15 highest paid marketing executives.
| Unilever Mobile Ad Compensates People in Asia with Free Airtime
(Reuters)
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Unilever, Microsoft and Google are using a startup's mobile platform in Asia that exchanges marketing promotions with free airtime for users.
| 4 Tips to Cultivate an Active Social Media Community
By Philip Paranicas (MarketingProfs)
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Now's the time to take some steps to get fans and followers of your brand's social media channels more active.|
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