| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTJune 13, 2014 |
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| Jack Daniel’s is Back with its Photo-Sharing Campaign
By Chief Marketer Staff
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This photo-sharing campaign runs for 8 weeks, each with a different theme, like "Take Summer by Swarm."
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| BIC Asks for Writing Samples in New Mobile Campaign
By Chief Marketer Staff
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BIC's Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.
| Why is Facebook’s “Pages to Watch” Important?
By Chief Marketer Staff
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Learn how Facebook's "Pages to Watch" can help you attract and retain fans with great content, while keeping an eye on your competitors.
| Sephora Heads to Australia with a Smart Marketing Strategy
By Chief Marketer Staff
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A self-service format is part of Sephora's marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
| 4 Key Factors for Success as a CMO
By Chief Marketer Staff
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A new study can help CMOs understand how to be more successful both on the job and when looking for a position.
| Have You Tried Just in Time Marketing?
By Chief Marketer Staff
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Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email. Advertisement  Honoring top marketing campaigns empowered by technology Enter the Marketing ARC Awards by July 3rd and enjoy our best price! |
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