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Chief Marketer - This Week
The week's most relevant content from around the web and why it's important.
from the editors of Chief Marketer, and DIRECT
September 05, 2013
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How to Deliver an Engaging and Interactive Webinar
Free Webinar On Demand
Make your webinars more than just a presentation tool! Create interactive and engaging webinars to get higher quality leads and educated prospects.
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3 Ways to Improve Email Marketing with Customer Personas
Justin Williams (ClickZ)
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used. To create helpful personas, marketers can use the data they’ve already collected and stored; use a partner’s data; or go straight to the source and talk to your customers.
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This whitepaper helps marketers understand the benefits of great digital experiences, take advantage of the latest trends & technologies, and drive customer engagement, conversion and retention.
Download Demystifying Digital Experience Management to learn how to improve the impact of your digital marketing efforts. |
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Email & Mobile – Perfecting the Digital Marketing Mix
September 12, 2013 @ 2:00 p.m. ET
This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience.
Click here now! |
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