| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerSeptember 20, 2013 |
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| Data-Driven Marketing Step Two: Tear Down The Silos …
By Lisa Arthur (Forbes.com)
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A recent study showed that most marketers believe silos -- both internal and external to marketing -- prevent them from effectively executing campaigns. Here are four ways you can break down internal and external silos by priming both the communication and execution channels.
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| First Lady Urges Marketing of Healthy Food to Kids
By Darlene Superville (Atlanta Journal Constitution)
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Michelle Obama used the power of her bully pulpit Wednesday to push food companies and television broadcasters to do more to promote healthier foods to children -- and to do it faster.
| Why All Marketers Should Be Growth Hackers
By Dan Schawbel (Forbes.com)
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This author recently spoke to Ryan Holiday, who has written a new book called "Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising." The book explains how traditional marketing isn't as effective anymore and why g
| Get Rid of These 4 Terms From Your Marketing Vocabulary
By Dan Stasiewski (Kuno Creative)
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The world of marketing is filled with buzzwords that tend to have little meaning and distract from more important things. “Marketing automation,” “keyword rank,” “link building” and “humanize” are four terms that marketers should drop from their vocabulary.
| 5 Ways for Retailers to Improve Customer Retention
By Francois Bondiguel (Growmap)
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Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention.
| The 4 Keys to Successful Mobile Marketing for Retailers
By Steve Schuler (Yahoo Advertising)
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Advertisers need to respond to the increasing demand for more personalized mobile experiences. Online-to-offline mobile retail campaigns have to be localized, personalized and measured. These three elements must be blended together to create mobile campaigns consumers will love.|
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