| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTMay 08, 2013 |
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| Target Builds ‘Dollhouse’ In Grand Central
By admin (Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out. |
| 5 Questions to Keep Your Social Campaign on Track
By admin (memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track. |
| Infographic: The 7 Kinds of Digital Marketers
By admin (Optify) This infographic from Optify offers an amusing and educational overview of the digital marketing realm. In it, the company describes seven types of digital marketers, including The Data Whiz (loves testing email campaigns and The E-Artiste (favorite social network is Pinterest). |
| Coca-Cola to Stop Marketing to Kids
By admin (Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the details. |
| How to Get More out of Conversion Confirmation Pages
By admin (Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer relationships. |
| How Privacy Policies on Forms Affect Sign-ups
By admin (ContentVerve.com) Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for a betting website. The results revealed interesting findings: |
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