In this Chief Marketer Special Report, learn why timing and approach are essential in any live chat implementation, what you should ask vendors in your RFP, and how live chat can be a cost effective–and customer friendly–customer service option.
The PROMO 100 is now PROMO’s Top Shops! Creative work is back as one of the criteria for inclusion in the most sought after resource by brand marketers looking for exceptional promotional agencies and agencies seeking partners for brand work.
A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves. This means there's a definite imbalance between supply and demand—and a definite need for content curation.
Salesforce.com's recent acquisition of ExactTarget has marketers wondering why consolidation in the marketing automation space is suddenly so popular. Here are three top reasons to consider.
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A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves. This means there's a definite imbalance between supply and demand—and a definite need for content curation.
Salesforce.com's recent acquisition of ExactTarget has marketers wondering why consolidation in the marketing automation space is suddenly so popular. Here are three top reasons to consider.
