Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology. With so many benefits to be had, even regulatory bodies agree: it's time for CMOs to dive into social.
Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available. Chief Marketer talked to Jeff Crouse of Pitney Bowes about how his company traverses the cross-channel divide.
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps. Learn what companies like Nordstrom are doing—and how shoppers are reacting.
How far should you go to reach new international audiences on your website? Is machine translation for you? Don DePalma shares ideas for companies looking to do global marketing, in multiple countries and languages.
