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Leveraging Marketing Technology to Achieve Measurable Results
December 19, 2013
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By Christian Gomez
 As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
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Instragram Guide
Who are the top 10 brands on Instagram, and what are their secrets to success with visuals—image and Video—in this white-hot platform?
This tutorial offers up break-through examples of how brands are leveraging the editing and embedding capabilities of Instagram to engage loyalists and potential customers. Lessons from perennial SHOW rather than tell you how embedding + 15-seconds of video and eye-catching, engaging images can rock your marketing world.
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Quickly find companies and resources that fit your marketing needs. The Chief Marketer Network Source Directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name and with the ability to contact them quickly and easily.
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By Bill Pena
 Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
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By Daniela Forte
 The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
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