| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTNovember 13, 2013 |
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| Chief Marketer Asks…What Are Your 2014 Goals? |
| Building Your Super Social Media Team |
| Socializing Data – The Marketing Game Changer |
| Loyalty Marketing Tips & Tricks |
| Chief Marketer Asks…What Are Your 2014 Goals?
By Beth Negus Viveiros
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The end of the year makes everyone reflective. Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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| Building Your Super Social Media Team
By Jason Hahn
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For B2C and B2B marketers who want to do it right, social media is a team sport. In this Chief Marketer infographic, we break down who should be doing what to create the ideal social media strategy.
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| Socializing Data – The Marketing Game Changer
By Ran Shaul
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Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge. Learn how to make the most of your social data, and translate that information into sales.
| Loyalty Marketing Tips & Tricks
By the Chief Marketer staff In this Tip Sheet, discover what incentives are driving loyalty now, how to turn your next-best customers into loyal brand advocates, the role of data in meeting customers’ needs and more. |
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