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Chief Marketer Tech Talk

Leveraging Marketing Technology to Achieve Measurable Results

May 27, 2014

Chief Tech Talk Marketer

A Look at David’s Bridal’s Digital Marketing Trousseau

Patrick Gorman

 

1As brides get busier and more time crunched, David's Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.

 

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IBM Summit Focuses on ‘Human-Centric’ Thinking

Patrick Gorman

 

photo 1A look inside IBM’s annual Smarter Commerce Global Summit.

 

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Digital Transformation, The Next Level of Sales Enablement

Gavin Finn

 

enterprise dataTechnology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

 

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4 Secrets to Drive In-Store Traffic and Sales with Mobile

Jason Trout

 

Home DepotHere are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

 

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3 Steps to App Marketing

Ray Pun (CMO.com)

 

mobile appsLearn how to make sure your app marketing campaign gets downloaded and not dismissed.

 

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