| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTMarch 12, 2014 |
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| CM Asks…What Are Your Biggest Data Challenges?
By Chief Marketer Staff
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When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources, opportunities and concerns.
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| The Challenges and Opportunities of Native Advertising Formats
By Marc Poirier
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One thing that is really important to marketers using online and social media is having a way to display advertising to readers in a way that doesn't take away from the user experience. Enter native ads.
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| Amplifying the Value of Content With Social Distribution
By Jim Anderson
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Without distribution, even the best content is more likely than not to be lost in the clutter.
| Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!
By Patricia Odell
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You know you're special! Get the recognition you deserve with a 2014 PRO Award.
| Focus on Individual Consumers, Not Campaigns, in Email
By Scott Olrich
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The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
| Moneyball and Marketing: Challenging Conventional Data Wisdom
By Tim Girgenti
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It’s time to bring the principles of Moneyball to sales and marketing and prove (or disprove) the unchallenged assumptions and worn-out hunches that have governed our business for too long.
| RPI vs. RFM: Real-Time Value in Software as a Service
By Karl Wirth
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Learn how knowing a customer's relationship, persona and intent can help SaaS marketers get a better profile of what users really want and need.
| Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event
By Patricia Odell
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Spike TV's "Ink Master" added a mobile unit to an integrated program to promote Season 4. Spike's brand exec, Frank Tanki gives us the details.|
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