Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

June 19, 2013

Best-in-Class Lead Scoring, Nurturing and Qualification

Chief Marketer’s Annual Prospecting Survey

Using Facebook as a Gateway to Consumer Data

Best-in-Class Lead Scoring, Nurturing and Qualification

By Beth Negus Viveiros

fingers Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy. DocuSign's Meagen Eisenberg shares ideas on how you can work hand in hand with your sales team to accomplish this goal.

FULL ARTICLE

A Strong Business Solution Guaranteed to RESPOND!

New Pig Industrial Catalog is one of the largest mail-order marketers of safety, materials handling, storage, cleaning and absorbent products. Tap into New Pig’s buyers that include corporate, purchasing, plant and operations managers at America’s leading companies. Contact: Mike Soltis at 914.368.1025.

Chief Marketer’s Annual Prospecting Survey

By Beth Negus Viveiros

Acquisition efforts are increasing on all fronts in 2013. Download the results of our annual lead generation survey to learn where marketers are investing acquisition dollars in 2013, the impact of social data, the role of email in prospecting efforts and much more.

FULL ARTICLE

Reach 1.3 MILLION+ direct responders! These consumers have shown an interest in the Easy Rest Adjustable Sleep System and are likely to have an interest in other home, health, and senior products. They also read books, magazines, and newsletters! For more information, please contact Vic D'Amico at 201.865.5800 x2116

Using Facebook as a Gateway to Consumer Data

By Kristin Hambelton

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

FULL ARTICLE

Japs-Olson is a complete direct mail printer, including: sheetfed printing, web printing, web-to-print, commingling, storefront website, inserting, bindery, imaging and more. We offer the best combination of innovative technology and service in the industry. Contact Debbie Roth to receive a sample packet. 952-912-1440.
CLICK HERE to find out more!

Reach the spiritual-minded magazine subscribers of the Guideposts Magazines Masterfile. This masterfile of 1,400,000 includes the subscribers from Guideposts, Guideposts Large Print, Angels on Earth and the BRAND NEW Mysterious Ways magazine. Age, Income and Lifestyle enhancements are available to further target your audience. Lynn Wallis, 402.836.5602 or Peggy O’Keefe 402.836.5690 Infogroup Targeting Solutions

Related Whitepapers

The CMO's Guide to Beating the Engagement Crisis

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

4 Reasons Why Preference Management Matters Now

Putting Social to Work for Your Business

Win More Deals Faster

Almost Everything You Wanted to Know About Email Marketing

Related Events

Search our site for Related Events

Find Products and Services

Search our site for Products and Services

SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

About Us Privacy Policy