Trend Report: Customer Data Platforms in 2014
By Patrick Gorman
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
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Chief Marketer Listline
By Casey McClay
Each week, Chief Marketer and NextMark highlight files new to market. Lists featured include Curve, Kohl's Credit Card Statements and Wind and Weather Catalog.
FULL ARTICLE
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