Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer, and DIRECT

December 11, 2013

Shooting Stars: 12 Brands to Watch in 2014

5 Tips for Capitalizing on the Short Holiday Shopping Season

Duncan Hines Debuts Search-based, Responsive Site for Bakers

Shooting Stars: 12 Brands to Watch in 2014

By Beth Negus Viveiros and Jason Hahn

hbo dragon 355 Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right, including HBO, Toys 'R' Us, Oreo, WGBH, Chipotle, Lowe's and more.

FULL ARTICLE

Marketing Genetics is a powerful non-participatory database that includes millions of actual insurance or financial services clients. No other targeting solution provides the depth or breadth of data in these markets that Marketing Genetics does. CLICK HERE for specific counts, or contact Heather Winnicki-Mateus, Infogroup Targeting Solutions 402.836.5695

5 Tips for Capitalizing on the Short Holiday Shopping Season

By Craig Fitzgerald

holiday-gifts Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's five ideas for using email, merchandising, search and other techniques to get on consumers' "nice" lists.

FULL ARTICLE

Leverage the Power and Profitability with the Premier Legal Source

Martindale-Hubbell® offers solutions for both professional and consumer markets. This online directory contains profiles for over 1.2 million lawyers and firms in the United States, Canada and 160 other countries, serving as a fundamental legal resource and marketing tool. For more info contact Azalia Allen at 914-368-1127.

Duncan Hines Debuts Search-based, Responsive Site for Bakers

By Patricia Odell

Duncan HInes Baker's Club Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.

FULL ARTICLE

National Geographic Members, Subscribers, and Buyers are interested in the environment, cultural issues, history, and travel. They are affluent, well educated, inquisitive consumers who also support science, conservation, and education projects around the world. For more information, contact Cyndi Lee at 201.865.5800 x2203.

Related Whitepapers

Branded Video Posts: Using Multimedia to Increase Engagement

Targeting (That's On Target)

4 Common Digital Marketing Dilemmas and Ways to Solve Them

4 Reasons Why Preference Management Matters

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

Managing a Smooth Marketing Automation Software Implementation

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