| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECTMarch 28, 2014 |
 |
| Benchmarking Your “Customer Relationship Maturity Level”
By Chief Marketer Staff FREE WEBINAR: APRIL 16, 2014 @ 2:00 P.M. Successful relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations of how companies listen and respond are changing. How mature is your company’s ability to understand and engage with customers? Learn where your company […] |
|
Advertisement
|
| When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in
By admin
|
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
|
Advertisement
|
| Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse
By Patricia Odell
|
Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They're fun and lively and get the message across.
| Activities, Stats, Trends in Digital Marketing?—Infographic
By admin
|
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.
| Westin Puts $15 Million Against its new “Well-Being Movement” Campaign
By admin
|
This new campaign from Westin Hotels, "Well-Being Movement," adds to the success of the brand's past programs to help guests, and employees, live healthier lifestyles.
| 12 Social Marketing Changes YOU Need to Know About
By admin
|
Twelve hot options now available to help CMOs maximize social marketing effectiveness.
| A Surprising Presence at SXSW with Charitable Guerilla Marketing
By admin One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event. |
| Pssssst. Have you heard…
By Patricia Odell
|
Enter today to get the recognition you deserve with a 2014 PRO Award.
| 2013 Pro Award Winners
By Jasmine Brown The PRO Awards recognize outstanding promotion marketing in 26 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 23rd annual 2013 PRO Award winners! Complete the form on the right to Download the 2013 […] |
| Penguin Magic’s Engagement Trick
By Beth Negus Viveiros
|
If you think engagement stops once the customer has placed their order, think again.|
Advertisement  Create new and untapped revenue streams. Contact the SMS Lead Gen Team at 201-865-5800. |
Related Whitepapers |
| • Rebates a gateway to richer consumer relationships, brand interaction |
Related Events |
| Search our site for Related Events |
Find Products and Services |
| Search our site for Products and Services |
|
Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Free Webinar On Demand In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” Click here to discover more! |
ABOUT THIS NEWSLETTERYou are subscribed to this newsletter as `email`For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer An Access Intelligence publication International: 847-763-9509 Email: Customer Service Access Intelligence | 10 Norden Place, Norwalk, CT 06855 © 2014, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence. |
| About Us Privacy Policy |