| Chief DATA Marketer
Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECTSeptember 16, 2013 |
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Personalization vs. Customization: How Marketers Can Deliver What Consumers WantBy Alex Lustberg  A new survey by The Economist Intelligence Unit and Lyris suggests that excessive personalization can undermine marketing effectivensss. Still, it's a highly popular tactic for many companies. What gives? FULL ARTICLE |
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Generating Customer Feedback With Real ConversationsBy Brad Mehl  In the digital world, marketers are blessed with a plethora of tools to collect opinions, ideas and reviews from their audience. But it pays to remember that sometimes nothing is better than real face-to-face conversations when it comes to generating customer feedback.FULL ARTICLE |
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Chief Marketer ListlineBy Casey McClay  Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Casual Living Magazine and Highlights Hello.FULL ARTICLE |
Join Us As We Announce the 2013 PRO Awards WinnersBy Patricia Odell  Come join us at the live PRO Awards Gala on October 1 at the Helen Mills Theater in New York City. Cheer! Learn! Steal Ideas!FULL ARTICLE |
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Advertisement  Making the Most of Marketing Resources: How You Can Boost Performance and ROI September 26, 2013│2:00pm ET In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities. Register Today! |
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