| Chief DATA Marketer
Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECTMay 13, 2013 |
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| Solving Marketing Complexity through Collaboration |
| Social, Email Help Charity: Water Raise Awareness |
| Chief Marketer Listline May 13 |
Solving Marketing Complexity Through CollaborationBy Paul Pellman  A recent survey found that four in 10 CMOs feel unprepared to meet modern campaign objectives. An even greater percentage (7 of 10) said they fully expect a dramatic overhaul in corporate marketing within the next five years. What’s sometimes lost in this discussion is the role of the agency and analytics partner.FULL ARTICLE |
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Social, Email Help Charity: Water Raise AwarenessBy Beth Negus Viveiros  A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager.FULL ARTICLE |
Chief Marketer Listline May 13By Chris DeMartine  Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include New Hampshire Magazine and American Nurseryman Email.FULL ARTICLE |
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Advertisement  The best way to capture prospects’ attention is with People—the brand that drives conversation and DRIVES RESPONSE! Mailers in the apparel, home, family, nonprofit, health, regional and credit markets can attest. 1,795,085 Active Subscribers; 233,000 Hotline; 1,151,400 Donors; 560,120 Parents. 1,419,000 MOB. 1,500+ enhanced selects! Contact Jennifer Kelley 402.836.5193 |
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