| Chief DATA Marketer
Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECTDecember 31, 2013 |
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Defining the Role of the CMO in the Age of the Empowered CustomerBy Chief Marketer Staff FREE LIVE WEBINAR: JANUARY 22, 2014 @ 2:00 P.M. ET In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. Relationships with customers feed the business and, as the organization’s voice of the customer and brand steward, CMOs must play an instrumental role in architecting a new […]FULL ARTICLE |
Did Beyoncé’s Album Just Prove Marketing is Dead?By admin  Was Beyoncé's decision to release her new album with no hype a sign marketing is dead?FULL ARTICLE |
The Group Social Mentality of Instagram DirectBy admin  Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.FULL ARTICLE |
Amazon Winning the Holiday Toy WarBy admin  This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.FULL ARTICLE |
BC Study Shows Impact of Touchscreen on Shopping BehaviorBy admin  A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.FULL ARTICLE |
New Report Reveals Insights into Showrooming, Mobile Technology and Social MediaBy Daniela Forte  The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.FULL ARTICLE |
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?By Beth Negus Viveiros  From the "Good Life" to "Dumb Ways to Die," marketers share their favorite campaigns of 2013.FULL ARTICLE |
Chief Marketer Listline Dec. 13By Casey McClay  Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.FULL ARTICLE |
The Great Ritz Holiday Parade is a New Look for RitzBy Patricia Odell  The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.FULL ARTICLE |
Consumer Reviews Undermine the Power of MarketingBy admin  New research from the Stanford Graduate School of Business sheds light on how markers can work to control the purchased responses to consumer reviews.FULL ARTICLE |
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