| Chief DATA Marketer
Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECTJanuary 08, 2014 |
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Emails We Love: Subject Lines that Get the Job DoneBy Beth Negus Viveiros  It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.FULL ARTICLE |
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RFM Versus RPI—Relationship, Persona and IntentBy admin  It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.FULL ARTICLE |
Q&A: The Power of Money & Color: Symbols in MarketingBy Beth Negus Viveiros  Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.FULL ARTICLE |
Why Campaign Testing Is Still EssentialBy Grant Johnson  The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.FULL ARTICLE |
Chief Marketer Listline Jan. 6By Casey McClay  Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.FULL ARTICLE |
Marketing in Brazil with Octagon’s John SheaBy Patricia Odell  Octagon's John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.FULL ARTICLE |
5 Social Marketing Headlines from 2013 … Three 2014 PredictionsBy Jamie Hoerbelt  Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.FULL ARTICLE |
Google+ Local Optimization: What You Should KnowBy Jon Schepke  Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.FULL ARTICLE |
Education is Major Roadblock to Big DataBy admin  This research report from eMarketers finds that education is a big problem for businesses in hindering the use of Big Data.FULL ARTICLE |
3 Strategies for Tuning in to the Right Customer FeedbackBy admin  Here are three strategies to help marketers tune into the right customer feedback messages and data on social media.FULL ARTICLE |
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