| Chief DATA Marketer
Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECTMay 06, 2014 |
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Many Forms of Measurable Metrics on Fiskars Mobile TourBy Patricia Odell  Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.FULL ARTICLE |
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Video: Forbes Interviews CMO of L’Oreal Group, Marc SpeichertBy admin  Marc Speichert, L'Oreal CMO talks shop with Forbes.FULL ARTICLE |
Four Must Have Digital Marketing CompetenciesBy admin  This article helps us understand and employ these four must-have digital marketing competencies.FULL ARTICLE |
300% Conversion for Sony Rewards Loyalty ProgramBy admin  Sony's goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.FULL ARTICLE |
Tips to Manage Negative Social Media FeedbackBy admin  Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.FULL ARTICLE |
Are Your Emails Getting Opened? InfographicBy admin  This infographic includes lots of stats on email subscribers so you can see how your emails stack up.FULL ARTICLE |
Stop Waiting for the Next Big ThingBy Micky Long  As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.FULL ARTICLE |
Brands Create Engagement With Mobile & SocialBy Patricia Odell  Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.FULL ARTICLE |
Q&A: Sylvan Learning’s Julia Fitzgerald on the CMO/CTO RelationshipBy Patrick Gorman  We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.FULL ARTICLE |
Marketers Need to Improve Mobile Infrastructure: ReportBy Beth Negus Viveiros  The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.FULL ARTICLE |
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Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Jan 22, 2014 @ 2:00 p.m. ET In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” |
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Advertisement  Earning your Edge with the Mobile Majority May 7, 2014 @ 2:00 p.m. ET Hear latest trends, tips and tactics in mobile marketing. |
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