By Patricia Odell
Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.
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By admin
Marc Speichert, L'Oreal CMO talks shop with Forbes.
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By admin
This article helps us understand and employ these four must-have digital marketing competencies.
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By admin
Sony's goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.
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By admin
Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.
FULL ARTICLE |
By admin
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
FULL ARTICLE |
By Micky Long
As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.
FULL ARTICLE |
By Patricia Odell
Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.
FULL ARTICLE |
By Patrick Gorman
We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.
FULL ARTICLE |
By Beth Negus Viveiros
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
FULL ARTICLE |
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Defining the Role of the CMO in the Age of the Empowered Customer
Jan 22, 2014 @ 2:00 p.m. ET
In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
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Earning your Edge with the Mobile Majority
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