Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

August 12, 2013

5 Things B2B Marketers Need to Know About Organic Search

New Mobile Website Helps Deb Shops Improve Search Experience

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5 Things B2B Marketers Need to Know About Organic Search

By Jason Hahn

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things. Learn how search can improve your lead gen and nurturing process at every stage of the buying process.
FULL ARTICLE

The Third Annual Event Technology Awards Call for Entries is open! Submit today to the only program that recognizes the power of integrating technology into events and trade shows. Act fast- the deadline to submit is August 22.
Click here for more information!

New Mobile Website Helps Deb Shops Improve Search Experience

By Jason Hahn

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
FULL ARTICLE

Community Finance Leaders

Mortgage Bankers Association members work in an industry that employs more than 280,000 individuals in virtually every community in the U.S. They are financially savvy, well-educated, highly motivated, and tightly tied to their communities. Email Caroline Monek or call her at 703.706.0305.

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By Casey McClay

Each week, Chief Marketer and NextMark offer a selectin of files new to market. Lists featured this week include Love of Crochet, Mindful and The Nation.
FULL ARTICLE

Targeting the Gardening market? Marketing Genetics identifies 4,000,000 prospects! Match your “best customer DNA” by leveraging actual buying history. Additional 12 month counts: 754,000 Patio Buyers; 206,000 Pool Buyers; 16,000,000 Home/Garden Interest; 6,000,000 Gardening Magazine Interest. Get in on the Marketing Genetics incentive program—CLICK HERE to view. Heather Winnicki-Mateus, 402.836.5695

Related Whitepapers

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The CMO's Guide to Beating the Engagement Crisis

Using Social Gaming to Drive Engagement: Insights and Best Practices

Related Events

B2B LeadsCon

Aug. 14-15, 2013

Hilton, NY

Free Webinar: 7 Online Presentation Mistakes to Avoid

Aug. 21, 2013 11 am

Free On-Demand Webinar: 4 Steps to Creating an Effective Marketing Dashboard

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