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Chief Business Marketer
B2B Marketing Insights, Ideas, Tips and Trends
September 12, 2013
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By Jason Hahn
Old school B2B SEO was all about getting traffic immediately by gaming algorithms and ranking well for certain keywords. Today, that definition has changed, and this requires businesses to take a more holistic view, says Jim McKinley of 360 Partners.
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Email & Mobile – Perfecting the Digital Marketing Mix
September 12, 2013 @ 2:00 p.m. ET
This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience.
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By Adam DeGraide
Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.
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By Beth Negus Viveiros
When prospecting, remember that just because someone is interested in your business doesn't necessarily mean they're right for you. On the Big Fat Marketing Blog, read why Marcus Sheridan of The Sales Lion thinks marketers need to be selective about who they target.
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By Rick Miller
CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions. However, many marketers are still in the early days of establishing perspective around this data.
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