Chief Business Marketer

B2B Marketing Insights, Ideas, Tips and Trends

October 10, 2013

What You Should Really Measure in B2B Social

Why You Should Rethink Your Business Communications Strategy

The Myth of the Data Scientist and the Reality of Data Analysis

Chief Marketer’s 2013 Annual Social Media Survey

What You Should Really Measure in B2B Social

By Phil Paranicas

B2B social marketing is measurable. It does deliver results—if you know what to look for and where. Learn what you should look for beyond likes and followers, to create true engagement.

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Making the Most of Marketing Resources: How You Can Boost Performance and ROI
Webinar On Demand

In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities.

Register Today!

This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech!

Click here now!

Why You Should Rethink Your Business Communications Strategy

By Bob Wise

lead capture campaigns When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos from vendors. See what you need to know to find the system that is right for your organization.

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The Myth of the Data Scientist and the Reality of Data Analysis

By Joe DeCosmo

Omnicom Group and Publicis Groupe "Data scientist" is one of the trendy and sexy professions of 2013. Little did Joe DeCosmo know, he was actually a data scientist way back in 1987. Learn the reality of analysis today, and why marketers still need to avoid the deadly trap of the data silo.

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Chief Marketer’s 2013 Annual Social Media Survey

By Beth Negus Viveiros

Chief Marketer’s annual survey shows that for both B2B and B2C marketers, social media is the new normal. In this Special Report, discover what tools marketers are using for social campaign management, how marketers assign responsibility for content creation, where social budget dollars are being spent, the biggest challenges to social success, and more.

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