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Chief Business Marketer

B2B Marketing Insights, Ideas, Tips and Trends

May 13, 2014

 Chief Business Marketer
 
 
Q&A with Data and Analytics Expert Dean Abbott
Special Report: Inbox Confidential
Full Agenda Announced for B2B LeadsCon Summit 2014
Stop Waiting for the Next Big Thing
Webinar: Ideas for Driving Growth With Lead Management



 

Q&A with Data and Analytics Expert Dean Abbott

By Patrick Gorman

dean-abbottChief Marketer talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.
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Special Report: Inbox Confidential

By Beth Negus Viveiros

In this special report, learn the secrets you need to know for effective email marketing, the latest issues surrounding deliverability, B2B enewsletter trends, dos and don’ts for using video in email, how mobile has influenced copy and subject lines and more.  

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Full Agenda Announced for B2B LeadsCon Summit 2014

By Chief Marketer Staff

b2b_lc_cm_homepage_feature_picThe full agenda for this summer's B2B Leadscon is now available. This event, powered by Chief Marketer, gives you the opportunity to hear from B2B lead gen experts on the latest tactics for customer acquisition, nurturing, retention and much more. Join us Aug. 14-15 in New York.

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Stop Waiting for the Next Big Thing

By Micky Long

Stop bullyingAs B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution. Here's why.

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Webinar: Ideas for Driving Growth With Lead Management

By Beth Negus Viveiros

forrester-waveCompanies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research. And, 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads.

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