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Chief Business Marketer
B2B Marketing Insights, Ideas, Tips and Trends
January 14, 2014
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By Grant Johnson
Seven key factors will propel B2B marketing in 2014, including increased digital testing, access to better data and the emergence of video. Discover how you can leverage these changes to increase your market share in the new year.
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By Bruce McKenzie
Individuals are typically looking to get hired on LinkedIn. B2B marketers, however, are looking to build brand, and ultimately, sales. Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.
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