| Chief Business Marketer
B2B Marketing Insights, Ideas, Tips and Trends February 11, 2014 |
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A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
Solid Gold Case for Calibrating Marketing Automation ResultsBy Dan McDade
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Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts. Learn how you can apply this approach.
Social Media Listening Helps Qualify B2B LeadsBy Beth Negus Viveiros
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Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service. Discover how you can create social benchmarks to improve your lead gen efforts.
Trend Report: Customer Data Platforms in 2014By Patrick Gorman
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Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than previously possible, and experts see this trend continuing in 2014.
Brilliant B2B: Big Brands Struggle to Understand SMB MarketBy Beth Negus Viveiros
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Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years. Learn more on the Big Fat Marketing Blog.
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