| Chief Business Marketer
B2B Marketing Insights, Ideas, Tips and Trends December 12, 2013 |
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By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are three ways you can stop leaking leads.
The Best Ways to Reach Gen Y Email SubscribersBy Dino Michetti
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In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior. Learn ideas for ways you can optimize your email creative and design to reach this important demographic.
Marketing Tech Investments to Watch in 2014By Christian Gomez
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As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets. Discover what you need to watch in the new year to stay on top.
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