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Mattel Uses Web to Boost Retail Sales and Bond with Collectors

Beth NegusA variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

2012 PRO Award Winner: Team Detroit for Ford

Patricia Odell2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Focus Rally" promotion.

Data and Frequency Capping Can Drive Better Media Buying: Q&A

Richard H. LeveyMedia planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs

The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

Beth NegusAsked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign

Brian QuintonWant to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.