Edy’s Promotes American Idol-Themed Ice Cream with Trip to Finale
Edy’s is out with a sweepstakes tied to its new American Idol flavors.
Players enter at Dreyers.SlowChurned.com and vote for their favorite Edy’s Slow Churned flavor. The grand-prize winner gets a three-day, two-night trip for four to Los Angeles to attend the finale of the American Idol. The prize includes $100 in spending money for each of the four people.
One first-prize winner gets the opportunity to host a house or block party for up to 75 people featuring a performance with a former American Idol finalist and enough Slow Churned ice cream to satisfy the crowd. The winner also gets a 50-inch HDTV plasma TV. Thirty second prizes include HDTV plasma TVs, an American Idol DVD set and an ice-cream sampler.
The promotion, handled in-house, ends April 27.
TV spots run during broadcasts of American Idol and tags on packaging support the contest.
The American Idol-themed flavors include, Soulful Sunday Cone, Take the Cake, Hollywood Cheesecake, Triple Talent, and Choc ‘N Roll Caramel.
