Eddie Bauer Taps Makuen as VP-Marketing

Posted on by Chief Marketer Staff

Eddie Bauer, Inc. hired David Makuen as VP-marketing, a new post at the apparel retailer. The position took effect Jan. 18.

Eddie Bauer created two positions—VP-marketing and VP-direct—to replace Chief Marketing Officer Engle Saez, who resigned in March 2004. The VP-direct job is not yet filled.

Makuen had been VP-marketing for the direct marketing division of Ann Taylor and Ann Taylor Loft. At Redmond, WA-based Eddie Bauer, he’ll oversee marketing for apparel and the Home and Outlet divisions; retail creative design; and credit and loyalty programs.

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