October and November sales for U.S. catalog retailers reveals 221% sales growth on catalog Web sites and 22% growth in print catalog sales, compared to the same period in 1998.
The findings, according to a survey conducted by the Direct Marketing Association, were reported by catalog retailers surveyed Nov. 30 through Dec. 2 including Thanksgiving weekend.
The survey found:
* Catalogers reported average Web sales growth of 221%. Among respondents, 74% reported an increase in Web sales.
* Respondents reported an average of 22% sales growth from print catalogs, 69% reported sales increases.
* Companies reported average growth of 30% in total sales. Among respondents, 74% reported growth in overall sales.
Total catalog sales are expected to exceed $93 billion this year, while the Internet is projected to generate more than $11 billion in sales, according to a study called Economic Impact: U.S. Direct and Interactive Marketing Today, released earlier this year by the DMA.
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