Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.
The Boston publisher has introduced Net Company, a quarterly supplement, to target business – and personal – topics related to the Internet.
The premiere issue includes stories on customers’ experiences with e-commerce and how to use the Internet for customer relationship management.
In short, it’s a techie magazine for people who aren’t techies.
For now, the quarterly will be bundled with Fast Company. Content also will be featured online at the magazine’s Web site (www.fastcompany.com), where – to encourage interactivity – readers are asked to post their opinions about the publication and its articles. According to a spokesperson, comments go directly to the editorial staff.
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