E-Loan Inc., an online consumer direct lender, has promoted its chief operating officer, Mark Lefanowicz president.
The Pleasanton, CA firm also named Susan Catherine Muriel as its new as its new chief marketing officer.
Lefanowicz has served as the firm’s COO since January and as a company director since Oct. 2002.
Muriel joins the company from Upromise, Inc. where she served as the CMO for the nation’s largest private college funding program. While there, she was responsible for customer acquisition, advertising, data analytics and member marketing.