Dunkin’ Donuts Teams with Hess, Sara Lee

Posted on by Chief Marketer Staff

Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations.

Under the deal, Hess will sell Dunkin’ Donuts coffee and donuts in a new self-service station in many of its gasoline convenience stores nationwide. The effort begins in January, mostly outside of New England, the company said.

In addition, Dunkin’ Donuts and Sara Lee Foodservice have teamed up to offer self-service coffee stations in locations including office building break rooms, cafeterias and other spots with large foodservice operations.

“Hess and Sara Lee Foodservice are extremely exciting partnerships that we believe will create tremendous value for our company and our franchisees across the country,” said Robert Rodriguez, Dunkin’ Donuts brand president, in a statement.

Dunkin’ Donuts already has established partnerships with other brands, including JetBlue, Aramark and SoBe. In February, the company partnered with Procter & Gamble to launch its coffee at retail outlets.

Financial terms of the deal were not disclosed.

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