Driving Business to an Untapped Market: Automotive Enthusiasts

What makes each human different from one another is the composition of our individual DNA. The same goes for each automobile, SUV, truck, motorcycle and RV that we drive and see on our streets and highways. It’s the VIN (vehicle identification number) number that differentiates each vehicle.

I’m both an automotive enthusiast and a direct marketing professional. My hobby and passion for cars has been a lifelong interest. I have been collecting model cars for over 53 years and currently have over 4,000 replicas in my collection. I subscribe to or read about 20 automotive titles a month and have retained each of these publications from the 1960’s to the most current issues. I also have thousands of automotive brochures that date back from the 1950’s to the most current offerings. Some call it an obsession (my wife)