Dreyer’s Fields Workplace Contest
Wouldn’t work be more fun with ice cream?
That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices.
The Dibs Quest for a Cooler Workplace contest asks workers to share their ideas for making their workplace more fun. The 350 winners get a bunker-style freezer full of Dibs snacks to serve their office or job site for a month. Dreyer’s will deliver the branded freezers right to winners’ job sites.
Entrants submit a 350-word essay at Dibs.com. Entries are judged on creativity, enthusiasm and what makes that workplace special.
The contest began yesterday and runs through Aug. 5. Zipatoni and PR shop Manning, Selvage & Lee handle the contest for Dreyer’s Grand Ice Cream Holdings, a division of Nestle.
