Draftfcb has named Tina Manikas as the agency’s executive vice president, global retail and promotions officer.
In her new role, she will lead retail and promotional marketing efforts worldwide. She will also act as global group account director for Brown-Forman, MilkPEP and Motorola’s promotional work handled by Draftfcb Chicago.
Most recently, Manikas oversaw retail and promotional marketing efforts primarily for the Chicago office.
Manikas joined what was then Draft in 1985. She has worked with such clients as Brown-Forman, CVS/pharmacy, The Kellogg Co., MasterfoodsUSA, MilkPEP, and the U.S. Postal Service, among others.