DoubleClick Tracks $2 Billion in Sales

Posted on by Chief Marketer Staff

DoubleClick Inc. reported it matched 520 million mail records with transactional data to identify the source generating responses for more than $2 billion in sales. These sales were processed by Web sites, telephone and at retail stores during the first six months of this year.

The impact of catalog mailings and other direct mail promotions on various sales channels is measured through Doubleclick

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN