DMers Losing Interest in AOL Addresses

Posted on by Chief Marketer Staff

If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work.

E-mailers are preparing for a serious drop in performance of AOL addresses, and some have abandoned mailing to them altogether.

The banner ads AOL recently began inserting at the bottom of paid subscribers’ e-mail have cut the viewing area by a third, making the addresses even less enticing to mailers than they already were.

Moreover, the attention-diverting banners now compete with whatever is in the message

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