DMA Launches B-to-B Web Page
The Direct Marketing Association has launched a Web page for visitors to access business-to-business content.
“This homepage allows B-to-B marketers to save time and get information quickly,” said David Smith, senior vice president, business and strategic development for the DMA. “The site is part of our initiative to increase member services for B-to-B marketers and grow the $858.1 billion marketplace as a whole. It is our second segmented homepage, following the formation of the international page last September.”
The site, www.the-dma.org/b2b, offers:
* DirectLINK access to white papers, case studies and abstracts and/or full text articles related to B-to-B marketing.
* “In Case You Missed It” newsletters summarizing material presented at the Direct Marketing to Business Conference.
* Access to the DMA B-to-B service locator, an online yellow pages for finding B-to-B service providers.
* Listings of conferences, exhibitions and seminars that relate to the B-to-B marketplace.
* Links to information from the DMA B-to-B council.
* The DMA Online Bookstore – containing B-to-B specific books, reports, directories, and audio and videotapes from direct marketing professionals.
Future DMA B-to-B member services will include a lead generation handbook and a manual of best practices that is scheduled for release in the first half of 2002.
