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DM Employment Shows Slight Signs Of Improvement

DM Employment Shows Slight Signs Of Improvement

Posted on July 14, 2009 by Chief Marketer Staff

The most recent direct marketing employment survey from Bernhart Associates Executive Search LLC contains a few faint glimmers of hope.

For the third quarter in a row, the number of companies reporting layoffs declined, and 20% of respondents anticipate adding staff during the summer, up from 16% of those surveyed during the spring. Only 8% anticipate layoffs, down from 13% during last quarter and 20% at the start of 2009.

Overall, the number of companies that reported hiring freezes held steady at 30%. Among direct marketing agencies, 44% said they didn

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