Diversity + Sustainability
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Corporate Social Responsibility
[VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference
Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.
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Branding/Marketing
Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.
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Diversity, Equity & Inclusion
Advice for the Next Generation of Women Financial Communications Leaders
In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.
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Branding/Marketing
PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.
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B-to-C Events
Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences
Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. Presented by Mastercard, the tournament has welcomed top talent from around the world to compete on a course surrounded by beautiful homes, lush gardens and trees, brilliant ponds and a sea of Arnold Palmer’s famous multicolored golf umbrellas.
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Diversity, Equity & Inclusion
The Feminist Trailblazer: How Muriel Fox Used Public Relations to Change the World
Muriel Fox was a feminist activist and PR executive who helped give voice to a generation during the women’s rights movement in the ’60s, alongside the civil rights and anti-war movements.
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Diversity, Equity & Inclusion
Female PR Leaders Say to Speak Up, Set Boundaries and Let Remote Work Be an Equalizer
In honor of International Women’s Day and Women’s History Month, PRNEWS took the time to chat with a few female industry leaders. We looked at the latest workplace issues and trends for women communicators, as well as strategies to rise above some of the difficulties female PR pros can face.
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Crisis Management
PR Roundup: State of Internal Comms, Apple Woes and Women’s Mentorship
This week’s PR Roundup looks at the state of internal communication, Apple’s investor relations and reputation woes and tips for women in mentorship in honor of International Women’s Day.
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Diversity, Equity & Inclusion
Why There Aren’t More Black Men in PR – And Why It’s an Industry Issue
A Museum of PR Event on Feb. 18, titled “Celebrating Black PR History 2024: Where Are All the Black Men in PR,” hosted an intergenerational panel to discuss the issues facing Black men in PR today, strategies to attract more of them to the industry, and share their own experiences.