DIRECT HIT: We’re Here(We Think)
Hold on if you’re looking for the Direct magazine Web site. This is it.
We relaunched the site over the weekend, and are still getting used to the new template. Please bear with us if you’re reading this on Monday — some of the regular elements are still missing.
This redesign is part of a general upgrade of all Primedia/Intertec Web sites, and the integration of those sites under the IndustryClick banner. (IndustryClick is Primedia’s online B-to-B unit.) The template was created after extensive focus group research.
The plan is to create online communities and individual sites with extraordinary depth and breadth.
Our in-house role model is TelecomClick (www.telecomclick.com), the online community of the global telecommunications industry. In addition to content from Primedia’s communications magazines, TelecomClick offers daily news, direct links to major industry B-to-B and auction sites, interactive bulletin boards, supplier directories and career listings.
It seems to be working. Launched last November, TelecomClick is already generating 100,000 unique visitors and 1.3 million page views per month.
Marketers will get their own online community in the near future when MarketingClick is relaunched. In addition to content from many other sources, it will include news and features from the staffs of Direct, Catalog Age, Promo, Operations & Fulfillment and Customer Support Management.
What’s all this mean to the tens of thousands of unique visitors who click onto Directmag.com each month?
Those visitors will find the latest content from DIRECT magazine (with improved archival resources). And, of course, they’ll find DIRECT Newsline, the industry’s first daily news service.
But there will be more regular news updates, and we’ll also be coming up with more online exclusives of every sort — features, opinion pieces, surveys — and even humor. We’ll also be tapping into some of the other information resources available at Intertec and IndustryClick.
Please let me know what you think of the new site. My e-mail address is [email protected].
Meanwhile, happy President’s Day.
