DiGuido Ousted From Epsilon: Sources

Posted on by Chief Marketer Staff

Al DiGuido has been fired from his job as CEO of e-mail service provider Epsilon Interactive, Direct Newsline has learned.

Executives from parent company Alliance Data Systems flew up from headquarters in Texas yesterday and fired DiGuido and two others on his executive team, according to well-placed sources who asked to remain anonymous.

Michael Della Penna, Epsilon’s vice president of marketing remains with the company, according to sources. Della Penna did not return an e-mail and a voice mail asking for comment.

Calls to DiGuido’s extension rang without going into voice mail.

According to industry sources, Epsilon has been losing clients since the company acquired DoubleClick Email for $90 million early this year and began trying to migrate customers to a new e-mail delivery platform.

DiGuido has been one of the most high-profile executives in the e-mail industry since he took over the helm at Bigfoot Interactive in 2001.

Alliance Data Systems acquired Bigfoot Interactive last September for $120 million and renamed it Epsilon Interactive.

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